Desperation Calling!

Are you Wearing Your Desperation?

Last week, I had two instances where sales reps contacted me to try to sell me a product. In both cases, each rep was certain I needed their subscription software. Both of their general sales rational were that other businesses found their product helpful and the features were great and I should sign up today.

I threw out just enough modest objections to keep the conversation going but with one of the reps, I had the very distinct notion that he was in his “end-of-month desperation mode” and would sell his product to my CAT if he thought it would help him make his numbers. He was desperate and had a quota breathing down his back so hard, I could practically feel it over the phone.

If you reek of desperation don’t even walk through the door, don’t ever pick up the phone. Cancel the meeting.  Reschedule until you can get a grip and understand WHO this person/company is and WHAT questions do you need to understand

WHY would they even talk to you

WHAT their potential problems are

WHY your solution is the answer to their problems and

HOW your product is a good investment

If you need a win so badly that your goal for the meeting is to “close the deal,” you’ve just taken a bath in rank, foul, 10-day-old cheese left in the backseat of the car in Memphis in July {speaking from hypothetical experience}.

Don’t confuse desperation with determination. Wishing and hoping for results you didn’t earn or don’t stand a shot at is desperation, whereas, determination is about reaching your objective and doing the work, the hard things necessary to get what you want, and not giving up until you get there.

Nothing good or important usually comes from desperation . . . personally or professionally, if we want but cannot rationalize, need but cannot itemize, and push our own agenda to further our own cause, the other person knows it and will put up walls and defenses and objections immediately.

Don’t stink up the room with your desperation.  Back up and start again. 

PS – This is true for many situations with many different audience types  – clients, coworkers, bosses, husbands, children, and even cats – if they know you’re desperate, they know they have the leverage and the power over your outcome.

Until next time, stop hoping and start SELLING!


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Straightforward, practical and perhaps slightly cheeky, Shawn Karol Sandy's innate gift is helping people find new ways to solve old problems, unique ways to approach new problems and helping businesses re-invent themselves and their sales strategies. With Bold and Brave thought leadership and Clear Action Plans, her impact on business is Measurable and Meaningful and will lead your sales revolution to growth and revenue goals.

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