Getting Dirty: Business Success Is Rarely a Pristine Endeavor

In getting to the business “promise land” – profit and growth, success isn’t always a perfectly pristine theory translated into a formula. Success is tough and dirty work, sometimes even ugly.

This week, I had to share a fascinating series of books {and short but insightful blogs} by Roy Osing: BE DiFFERENT or be dead {Thanks to a blog by our friends at Pipeliner CRM} Roy hits the nail on the head about the distinct competitive advantage gained through differentiation and he shares heaps of Seth Godin-like, brief and challenging thoughts on how to employ strategies in your business that shake off convention to shake up results.

This list – in BE DiFFERENT or be dead, is a great example of shaking up convention to increase sales and the overall business success. It’s to the point, quick and dirty – some business “grit” to get your week started.

10 “dirty rules” for sales success in business:

  1. Make fast decisions.10 - Get Dirty Rules for Sales Success
  2. Have a Plan B.
  3. Embrace Imperfection.
  4. Do it. Try it. Fix it.
  5. Align yourself with doers.
  6. Work outside your comfort zone.
  7. Bend the rules.
  8. Do what needs to be done.
  9. Avoid multitasking.
  10. Don’t be afraid to make mistakes.

Are you getting your hands dirty in your business or are you worried about keeping it clean and pristine, neat and tidy?

See what sales and business success you can generate when you take off the gloves and get in to the dirt. 

Until next time, keep kickin’ butt!


PS – Which of these is YOUR favorite “dirty rule”? I love all of them but probably “Bend the rules” most
with “Don’t be afraid to make mistakes” as a close second. Let us know your favorite in the comments below.

And for a visual, click over to this PipelinerCRM blog for a great infographic illustrating Roy’s Points.


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Straightforward, practical and perhaps slightly cheeky, Shawn Karol Sandy's innate gift is helping people find new ways to solve old problems, unique ways to approach new problems and helping businesses re-invent themselves and their sales strategies. With Bold and Brave thought leadership and Clear Action Plans, her impact on business is Measurable and Meaningful and will lead your sales revolution to growth and revenue goals.

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2 Responses
  1. dana

    I like “Do what needs to be done”. Clients want to know they can rely on you, and that when the going gets tough you will be there to listen, fix, and be an advisor.

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