There’s much debate about the exact percentage of search and buying decision that happens before a decision is made or a company is engaged but, say these numbers are skewed give or take 10%, you’re still in a pickle if your Digital Personality is showing up in its pajamas for your interview: *67% of a...
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My clients and colleagues through the years groan and moan when I bring up “Role Playing” as practice to deliver their important messages. While I understand their push back— It takes more time. What if I do or say something embarrassing in front of peers? What if I mess up and people think I can’t...
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The Pipeline

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