Strategy—How do you build it? {Part 2}

In the last blog I asked you if you had a Strategy to grow your business and after making you feel a little queasy, I promised to help you out with 4 steps to Building an Effective Sales Strategy. Selling more is a Sales Strategy and Planning and Executing, Measuring and Accountability is the only way you purposefully sell more. That’s not to say that these are easy or simple to achieve, but when you invest and follow the plan, you can CHANGE and you WILL grow.

4 Steps to Build A Growth Strategy You Can Implement NOW!

What's the Plan?


  1. Set a goal—where are you today, where do you want to be, what do you think you can reach? Do the math—down to the penny.
  2. Create a plan—how can we increase sales? Use existing resources. Start making changes/improvements here first: People, Product, Customers, Technology, Market.

Start Executing.


  1. Create a timeline for implementing and executing actions. Be realistic but be aggressive.
  2. What can we change or improve today that will have an immediate impact? Create short term and long term action items.
  3. Who does what, how, when and why? Get buy in and engagement from your team.

Measuring Results


  1. Where are we from where we started?
  2. What have we learned? What’s working, what’s not working and why?
  3. Where are we going? Forecasting. Know where you are going so you can count on it, to build and invest in the next steps.

Accountability to your business strategy.


  1. Be accountable to the PLAN, not the results.
  2. Just in case it wasn’t clear, Be accountable to the PLAN, not the results.

Need more help? How to get started? Revenue generating ideas? Pulling it all together?

Contact us

We’ll listen to where you are and give you a starting point—
Free of Charge—call it good business karma.

Or, check out our Tuesday Morning Crunch—it’s the perfect investment to build your strategy when you’re tight on time and resources.

Until next time, keep kickin’ butt!

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Straightforward, practical and perhaps slightly cheeky, Shawn Karol Sandy's innate gift is helping people find new ways to solve old problems, unique ways to approach new problems and helping businesses re-invent themselves and their sales strategies. With Bold and Brave thought leadership and Clear Action Plans, her impact on business is Measurable and Meaningful and will lead your sales revolution to growth and revenue goals.

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